market-research

Market Research and Strategy

Early planning and setting requirements help the development process proceed more predictably and reduces development costs.

Competitive and Comparative Information Gathering

With your guidance we compile direct competitive product knowledge, similar products and usable features and information from complimentary products. This helps us focus during your new product design concept definition stage.

We can also provide a formal product concept investigation (PCI) report.

Understand the User

  • Observation, Strategic Roadmaps, Comparative Study, Task Analysis, Interviews, Use Scenarios
  • Software models, Task Simulation, Usability Tests, Activity metrics and Process

 

Define the Opportunity & Constraints

  • Competitive analysis, Benchmarking, Trends, Key Components, Costs, Risks, Brand, Portfolio view
  • Manufacture, Distribute, Sell, Install, Use, Maintain, Retire
  • Safety, Regulatory, environmental and Internal performance targets and requirements
competitive-and-comparative-information-gathering
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We Follow a Process

Our four step product development project management includes project planning and regular design reviews and client management reviews at the end of each step.

Step 1

  • Competitive and comparative information gatherd, business targets are set, market priorities are understood.
  • Product Requirements clear, high risks identified, product cost estimated and Design Brief created
  • Concept Design and Hypothesis Verification
  • Detailed Engineering Development

Step 2

  • Engineering Prototype build, evaluate, refine and creation of Manufacturing Documentation
  • Design for Manufacture review, part and final assembly supplier selection and formal quotations
  • Bill of Materials finalization, documentation and Engineering Change Control methodology begins

Step 3

  • Tooling creation, part and product verification, QA criteria definition, documentation revisions

Step 4

  • Beta trials, pre-production pilots and General Availability manufacturing launch

Project and Risk Management Process

Our project management happens seamlessly with little overhead as we plan, create, review and refine a solution interactively with our clients.

We report weekly on progress and have regular informal and formal meetings between us and our qlients as required by decisions and schedule. Our Experience Guides the Process.
For all projects we follow a path of gates that ensure high priority decisions are made before moving on to further development.

Our project management process can be modified to suit smaller projects for inventors and Start-Ups. We introduce more involved project management tools for larger corporations when there are more complex technical requirements, layers of reporting structure and greater product and project

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Product Development Process and Services Summery.

 Activities during Research, Creative Solution Stage, Design, Engineering, Prototyping, Tools Manufacturing and Marketing.

Market Research and Strategy

  • Competition – Product and Companies  
  • Prices – of Competitive and Similar Products
  • Patents – Barriers and Opportunities
  • Potential – Customers and Business Opportunities  

Industrial Design / Product Design

  • Product Requirement Specifications
  • Product Concept Drawings
  • 3D CAD Modeling
  • Surfaces Finish and Colors Definition
  • Product Presentations, Photo Realistic High Resolution Images and Animations

Product Engineering Design

  • Materials and Manufacturing Technologies Selection
  • Product Engineering Design
  • Using Mechanical Engineering Disciplines,  3D CAD Modeling, Analyzes and Simulation tools such as Strength Analyzes, Fluid Flow and Heat Transfer Simulation and more, to ensure good Design for Assembly, Dimension and Tolerance, Functionality, Motion, Maintenance and Utility, Reliability and Life, Safety and Sustainability.

  • Ergonomic Engineering Design
  • Product Engineering Design for Manufacture-ability and Processing
  • Value Engineering
  • Technical Drawings
  • Patent Application Support
  • Reverse Engineering

Prototyping

  • Visual Concept Prototype (Mock-up). 
  • Functional Prototype (Bench-Model)
  • Pre Production Prototype
  • Small Series Manufacturing.

Manufacturing Support – New Product Introduction Process.

  • Molds, Jigs, Test Benches and other  Tooling Technical Requirement Specifications Definitions
  • Molds, Jigs, Test Bench,other Tooling, Product Parts, and Components Suppliers Detection,  and Approving. 
  • Tender Documentation Preparation.
  • Negotiation and Suppliers Selection.
  • Molds and Tooling Manufacturing Support.
  • Evaluate and Approving Preliminary Tooling Design
    Supervision and control on mold or Tool Makers
    Manage all aspects of tooling during the period time of manufacturing
    Tooling Tests and Approving
    Inspect all first article (FA) products including machined and molded parts
    Issue inspection reports to complete design files.

  • Alpha Series Manufacturing
  • Project Summery Report and Product Production file compilation. 

Marketing and Sales Support

  • High Resolution Product Photo Realistic Image and Animations 
  • Product Sales Presentations
  • Product Brand Name, Logo and Brochure Graphic Design
  • Technical Illustrations for Technical and User Manual.  
  • Product Packaging and Graphic Design. 

Start With Outcome In Mind

LET’S GET STARTED